In case you missed it, today the U.S Small Businesses of America live streamed a workshop on how to grow your business. Facebook, Square, Google and Constant Contact sent representatives to offer advice on how to polish the online presence of your business. From the beginning of the video, the Google representative emphasized the importance of your website as a tool.
A website should be appealing and easy to use with a defined call to action. If you are a business online and you want your customers to act, why not make it easy for them?
If you have an online store, strengthen your conversion by displaying your online shop and product line as clearly as possible. For businesses that aren't necessarily selling online, figure out a way to get customers to visit your business to make purchases or receive a service. One of the suggestions mentioned was having an appointment module.
"Make sure that your website connects your customer them to whatever action they are looking for."
At RepairXpert we know that our customers are looking for high quality certified pre-owned devices, so we make that easy by displaying our store and social initiative. Take the detective work out of your online presence. Your website is a business tool and it may be the first impression that a customer may have of your business. Make it a good impression so you can build, engage and convert!