Using the right marketing strategies is essential if you want you repair shop to succeed. Although most repair ship turn over their marketing to an experienced marketing company, it is important to provide assistance and input in order to build a successful campaign. That assistance can be best provided through social media. The wealth of social media gives a worthwhile return on investment. Social media networks such as Twitter, Facebook and LinkedIn present great marketing opportunities to promote your repairing practice, and here are 5 reasons how.
- EVERYONE IS ON FACEBOOK
Almost all of your customers and prospective customers use social media. According to Pew Research Center almost 74% of internet users also use some form of social media. On Twitter if you type in specific keywords, you will find people looking for repair services too, and then you can direct them to your site. In Twitter telling people to get required products is just an @ away. Facebook gives you access to incomparable engagement and thus allows for powerful one on one communication. Unless you are part of some online conversation, you will miss out on being able to address and take advantage of people’s concerns if you do not promote yourself through social media. Moreover Facebook is a place where if you market to 2 friends, that person will tell 2 more friends and so on and so forth. Your valuable posts will even be shared amongst followers.
- GIVE REVIEWS AND HELPFUL INFORMATION
By using social media you can communicate the benefits of your getting work done from your repair shop like never before. It works even better if you offer helpful information instead of a sales pitch. No one wants to be sold something all the time. So for example you can post reviews about repairing or equipment related to repairing and how it will help you out. You can also give in tips through videos. The possibilities are endless. Just try to keep it informational and see traffic splurging towards you. No other form of traditional marketing allows you to do that.
- TIME IS THE ONLY INVESTMENT YOU NEED
All the investment you need to get started with marketing through social media is time. Of course that is at a premium but once you set up your Twitter account or Facebook page, posting regular updates and monitoring what is going on won’t take up a lot of your day. Almost all social media platforms also have mobile friendly applications so you can easily and quickly post from your phone during lunch breaks or appointments.
- YOUR GOOGLE SEARCH RANK WILL BE BETTER THAN EVER
Being active on the social media platform aids in increasing the amount of traffic your website receives. Social media is increasing in importance as an SEO ranking signal. The more social media shares you get, the higher your ranking will be on Google. Being mentioned and talked about on social media is a positive sign which shows that you have content worth sharing and are popular. This in turn drives Google to regard you as being more authoritative, which allows your website to rank better in organic SEO.
- HELPS YOU CONVERT POTENTIAL CUSTOMERS TO LOYAL ONES
Social networks like Twitter allow small businesses to locate potential customers and turn them into loyal ones. Through Hootsuits you can locate anyone tweeting about or needing a repair service and you can reach then out at a personal level. Reaching out potential customers at a personal level through any other marketing media would cause a dent on your pocket and is not practical. Therefore it is an easy way to generate leads.